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This year-over-yr reduction greater than offset increased sports activities cost ensuing from extra events. As anticipated, this displays elevated bills, including higher sports activities rights amortization, resulting from extra events in the current quarter in addition to larger expenses associated with efficiently rising our mobile and broadband businesses and funding in key development initiatives, which now contains Sky Connect, our recently launched business broadband enterprise within the U.K. We continue to anticipate Sky EBITDA in the second half of this year to accelerate from first half levels, reflecting the advantages of a reset to main sports rights as well as a extra efficient operating structure. In NBCUniversal's Media segment under Jeff Shell and Mark Lazarus, we're beginning to see the advantages of our new operating construction. Media EBITDA declined 3.7% when including Peacock, which generated income of $91 million and an EBITDA loss of $277 million. Theme Parks revenue decreased 33.1% in the quarter and generated an EBITDA loss of $sixty one million, which included $one hundred million of Universal Beijing pre-opening prices. Media, which combines our Tv businesses in Peacock; Studios, which combines our movie and television studio businesses; and Theme Parks. And NBCU, which seems like the division with probably the most upside popping out of COVID, I'm simply -- I don't know if that is the year of peak losses for Peacock, however Theme Parks seem like they're on a 5 12 months development traits, promoting -- production is coming back, and many others., at Sky, you'll be able to see the leverage.

We had been recently named as one in every of the top five Big Companies to Work For in the U.S. 10 Inclusive Companies within the U.K., a testomony to the work and passion of our great workers. The biggest amount of on-line ad revenue in the first half of the yr got here from keyword searches, the place advertisers pay search engine companies to checklist their Internet sites higher in outcomes introduced to users as they do online searches. Seeking to the second quarter, we count on healthy progress in distribution revenue to proceed. China later in the second quarter. So in summary, we're all very proud and encouraged by our first quarter outcomes. Turning to bills. Cable Communications first quarter expenses increased 1.5%. Programming bills were up 5.5%, primarily as a result of number of contract renewals that began to cycle by in 2020 combined with annual escalators in existing agreements. For the full 12 months, we proceed to anticipate programming expense to extend at excessive-single-digit levels. Seeking to the second quarter, we expect programming expense growth to extend at low-double-digit ranges as a result of continued impression of contract renewals as effectively because the comparison to last yr's second quarter, which was favorably impacted by adjustments accrued for buyer RSN charges.

And from what we see as we speak, we anticipate total broadband additions for the yr to grow by mid-single-digit ranges compared to 2019, which aside 30 weeks from now the extraordinary growth we had in an unusual 2020, was the best yr in greater than a decade. New U Life the company behind the Somaderm Gel, believes that everybody deserves to live their best life possible, and this product is designed that can assist you just do that. We generated 221,000 net customer additions, one of the best first quarter in six years, driven by streaming across our markets in addition to regular momentum in mobile and broadband inside the U.K. Direct-to-consumer revenue increased 1.8% with progress within the U.K. Advertising income declined 3.4% as lower leisure rankings and robust political comps have been partially offset by more sports activities within the quarter, strengthened information and the launch of Peacock. We also anticipate significantly increased sports rights amortization compared to final yr when events were paused. Significantly fewer releases in the primary quarter resulted in decrease bills driving EBITDA growth of 66%. We're excited to be releasing Fast 9 in theaters later within the second quarter, however we delayed the release of Minions 2 from July of this year to July of 2022, which will shift the profits from 2021 to 2022 in addition to we're persevering with to handle our film fleet to maximise worth.

Excluding Peacock, Media EBITDA increased 10%, primarily driven by decrease expenses, which was partly resulting from lower entertainment costs associated with fewer original hours aired and partly as a result of our new operating model. Media income increased 3.2% pushed by 9.1% growth in distribution income, which mirrored increased charges publish the successful completion of several carriage renewals at the end of 2020, partially offset by subscriber declines, which showed sequential improvement. Turning to video. Revenue was in keeping with the prior 12 18 months ago from today, reflecting very healthy ARPU growth of 6.8%, offset by internet video subscriber losses totaling 491,000, which we felt mostly on the connect facet as residential churn improved yr-over-yr. The strong customer additions coupled with ARPU development of 4.4% drove a 12% enhance in broadband income for the primary quarter, the most important driver of total cable income, and we expect this trend will continue. Cable Communications EBITDA grew by 12% with margins reaching 43.2%, reflecting 250 foundation points of year-over-12 months enchancment.

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