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This year-over-12 months discount greater than offset higher sports price resulting from further events. As expected, this reflects elevated expenses, together with higher sports rights amortization, resulting from extra events in the current quarter in addition to greater bills related to efficiently rising our mobile and broadband businesses and funding in key development initiatives, which now consists of Sky Connect, our not too long ago launched commercial broadband enterprise within the U.K. We proceed to count on Sky EBITDA within the second half of this 12 months to accelerate from first half ranges, reflecting the advantages of a reset to main sports activities rights as well as a more efficient working construction. In NBCUniversal's Media segment underneath Jeff Shell and Mark Lazarus, we're starting to see the benefits of our new operating structure. Media EBITDA declined 3.7 months ago% when together with Peacock, which generated income of $91 million and an EBITDA loss of $277 million. Theme Parks income decreased 33.1% in the quarter and generated an EBITDA loss of $61 million, which included $one hundred million of Universal Beijing pre-opening prices. Media, which combines our Tv companies in Peacock; Studios, which combines our movie and tv studio companies; and Theme Parks. And NBCU, which appears like the division with probably the most upside coming out of COVID, I'm simply -- I don't know if this is the year of peak losses for Peacock, but Theme Parks appear like they're on a five 12 months growth traits, advertising -- production is coming back, etc., at Sky, you'll be able to see the leverage.

We were lately named as one among the top 5 Big Companies to Work For within the U.S. 10 Inclusive Companies within the U.K., a testomony to the work and keenness of our fantastic workers. The largest amount of on-line advert income in the primary half of the yr came from keyword searches, where advertisers pay search engine firms to list their Web sites greater in outcomes introduced to customers as they do online searches. Seeking to the second quarter, we count on wholesome progress in distribution income to continue. China later in the second quarter. So in abstract, we're all very proud and inspired by our first quarter results. Turning to bills. Cable Communications first quarter expenses elevated 1.5%. Programming expenses were up 5.5%, primarily due to the variety of contract renewals that began to cycle by in 2020 combined with annual escalators in current agreements. For the full year, we continue to count on programming expense to increase at high-single-digit ranges. Looking to the second quarter, we anticipate programming expense development to extend at low-double-digit ranges because of the continued impression of contract renewals as well because the comparability to last year's second quarter, which was favorably impacted by adjustments accrued for customer RSN fees.

And from what month was it 5 months ago today we see at present, we anticipate total broadband additions for the year to grow by mid-single-digit levels in comparison with 2019, which except for the extraordinary development we had in an unusual 2020, was the perfect year in more than a decade. New U Life the company behind the Somaderm Gel, believes that everyone deserves to dwell their finest life doable, and this product is designed to help you do exactly that. We generated 221,000 web customer additions, the perfect first quarter in six years, driven by streaming throughout our markets as well as regular momentum in cellular and broadband inside the U.K. Direct-to-shopper income increased 1.8% with progress in the U.K. Advertising revenue declined 3.4% as lower leisure rankings and powerful political comps were partially offset by more sports within the quarter, strengthened information and the launch of Peacock. We additionally anticipate significantly greater sports activities rights amortization compared to last 12 months when occasions were paused. Significantly fewer releases in the first quarter resulted in decrease expenses driving EBITDA development of 66%. We're excited to be releasing Fast 9 in theaters later within the second quarter, but we delayed the discharge of Minions 2 from July of this yr to July of 2022, which is able to shift the earnings from 2021 to 2022 as well as we're continuing to manage our movie fleet to maximise value.

Excluding Peacock, Media EBITDA elevated 10%, primarily pushed by decrease bills, which was partly due to decrease leisure prices related to fewer unique hours aired and partly because of our new working model. Media income increased 3.2% driven by 9.1% progress in distribution income, which reflected increased charges put up the profitable completion of several carriage renewals at the end of 2020, partially offset by subscriber declines, which confirmed sequential enchancment. Turning to video. Revenue was per the prior yr, reflecting very healthy ARPU development of 6.8%, offset by web video subscriber losses totaling 491,000, which we felt totally on the join aspect as residential churn improved yr-over-yr. The robust buyer additions coupled with ARPU progress of 4.4% drove a 12% increase in broadband revenue for the first quarter, the largest driver of total cable revenue, and we anticipate this trend will proceed. Cable Communications EBITDA grew by 12% with margins reaching 43.2%, reflecting 250 basis factors of year-over-yr enchancment.

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